An
interview
with Holly Kreuter
by Time magazine correspondent Chris Taylor
CT: What
is this book?
HK: It's a compilation of images and sounds captured over five years
at Burning Man. It's a fully-sensory, audio-visual experience of
what it feels like to be at the event. It uses images, poetry, essays
and a DVD with an original sountrack to explain how the place is
whatever you make it: a city of freedom and friendship. Freedom
to express and live out dreams or fantasies; when people live that
richly, they're open to friendship and community in its purest sense.
From snapshots and snippets of sound, this book attempts to document
experience and archive moments from this tremendous humanity festival.
CT: What is this event?
HK: Started in 1986 by Larry Harvey and Jerry James on a beach in
San Francisco, Burning Man has grown to a world-renowned art event
with more than 29,000 participants in 2002. Founded on the principles
of participation and no observation, gift-giving and no commerce
and "Leave No Trace" respect for the environment, a temporary
city emerges like Brigadoon for one week every year - always the
week prior to and including Labor Day Weekend - in the Black Rock
Desert near Gerlach, Nevada. Approximately 50,000 people have been
to Burning Man over the years, and although the awareness of the
event is almost impossible to estimate, we imagine it to be a large
and ever increasing number of people.
CT: Why produce this project?
HK: For posterity; to share how we’ve felt and what we’ve
seen at Burning Man. It's important to record what's happening,
because it's a very unique aspect of turn-of-the-century culture.
CT: Who might be interested in this book?
HK: First of all, the thousands upon thousands of participants who
want to relive their experiences at Burning Man; who wish to visit
their cognizance from a phenomenal time. People who are interested
in culture and counter-culture or community. People who are interested
in art, costumes, performance and fire. Art historians. Lovers of
Nevada's Black Rock Desert.
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CT:
What does the book look like?
HK: Hardcover, 10" x 10" square. Most photographs don't
run full page and often run several to a page. You can sit down
and spend some time with this book. The DVD is attached to the inside
back cover.
CT:
What about the soundtrack?
HK: Sean's soundtrack for the DVD is so spectacular that we made
a CD available seperately so that people could enjoy that in their
stereo while they read the book or drive in the car.
CT: Why do it now? Isn't it too late?
HK: No. There are hundreds of thousands of images from this event
that need to be seen. It may more likely be too early, as the book
will only be more popular among future generations. Burning Man
has been approached by the the University of California at Berkeley's
Bancroft Library who wish to archive the organization's papers.
The event is sure to be seen as a quintessential example of nascent
21st century culture. This may well be even more; the beginnings
of a new twist in the evolution of culture itself.
CT:
Has it been done before?
HK: There has been just one major published collection of Burning
Man photography. This was by HardWired, the publishing arm of Wired
Magazine, in 1997, capturing images from 1996 and even earlier.
Drama contains images from 1996 to 2001, and will obviously
be less stuck in a single medium. A combination of photography,
poetry, essay and soundscape inspired by the phenomenon that is
Burning Man has never before been published.
Focusing
on art and community, Drama exposes a different side of
the event than is usually reported--those who haven't attended will
likely be surprised. We keep hearing the same comment: "Wow.
Now I'd think about going to Burning Man!" Finally, with this
book you can show your Mom why you spend summer vacation in the
desert.
CT: How long did it take to produce?
HK: We spent over a year to make the book and DVD, not including
the years spent photographing and cataloging.
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CT:
Why are you the right person to produce it?
HK: I've spent a lot of time collecting moments - quiet, still fiery
moments - and feel an urge to piece them together, almost into a
single perception. I can't not do this - I have to get it out.
Many
people at Burning Man have the need and desire to express themselves
at the event. I spend much of my time on the playa documenting what
I'm experiencing while in the midst of the chaos; getting the feel
of the event; the intensity of the fire. Many of the images are
pure stabs at grabbing the illusion. But as much or more of my work
comes after the event; bringing the images to life in shows and
projects. I have been patiently collecting images and sound for
6 years and it was time to put it all together and finish a larger
mixed media project. With a lot of help from a lot of friends, we
did it!
CT: Did you have
help?
HK: Seeking contributions from the entire Burning Man community,
a team of more than 90 contributed and collaborated to the project,
and a new company was formed in the process.
It all came together
during the dot-bomb bust, and many of our team was unemployed while
they worked with us over the last year. Like an early-phase Silicon
Valley startup, no one was paid for their work, despite hundreds
of hours each from many collaborators. Outside investors provided
considerable funding required for non-labor production expenses
and printing/pressing costs, though in dramatic (and stressful)
fashion, the financing only came through at the last minute. Now
we have the book complete, and are pushing with marketing and sales
with hopes to sell enough copies to pay back the investors and begin
to give something back to those who labored on this project as well
as to begin another.
With so many people working
together so hard for so long, it was inevitable that we would share
many adventures and life changes together, including two weddings
between collaborators, a heart surgery and other health problems,
losing old jobs, finding new ones, travel to Singapore for printer
press checks, and more. We became family to each other.
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